![]() It’s already clear that TikTok has made a splash with young users, as previous survey research indicates that adoption goes beyond teens, with one-quarter of the Americans surveyed between the ages of 12 and 34 using the app. This trend is borne out across most age groups, and is especially great among the 25-34 bracket, in which almost one-quarter (24.3%) of women use the app, about twice the figure (12.4%) for men of the comparable age. It also has greater reach among women (45.2%) than men (31.2%) in the youngest age bracket. This is more than three times the reach it has with 35-44-year-olds (11.7%). Not surprisingly, TikTok sports the highest adoption with young adults, reaching 38.1% of 18-24-year-olds in March. So who are the adults that are using the TikTok app? Here’s what the data shows. The coronavirus pandemic has almost certainly boosted TikTok’s numbers of late, as the number of unique US adult visitors to the app jumped from about 23.2 million in February to more than 28.8 million in March, an impressive 24.3% month-over-month rise. Back then it only had about 2.6 million unique visitors. Indeed, the number of total US adult unique visitors has risen relatively steadily over the past year, continuing the trend that started when the app became available to US users in October 2017. This is compared to roughly 14.2 million who used the app in March 2019. ![]() In March 2020, more than 28.8 million US adults (ages 18+) used the video-sharing app. But what about adults? As it turns out, the number of unique US adults visitors to the app has more than doubled in a year, per data provided by Comscore. TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favorite social media platform, behind only Snapchat and Instagram.
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